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What are marketing statistics and why are they important? From strategies to technology, the marketing world is continually developing and evolving. To get the most out of your efforts, it’s essential to stay on top of the latest trends. Discover 92 digital marketing statistics you need in order to connect with your audience, create better content, and improve performance with search engine optimization (SEO), content marketing, social media, email marketing, and more.

Search Engine Optimization Statistics

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SEO, the practice of driving quality traffic to your website, improves search visibility for your site. With a strong SEO strategy, you can attract more traffic and increase conversions. From mobile search to e-commerce, here are 12 SEO stats you need to know:

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Conversion Rate Optimization (CRO)

  • A mere 17% of marketers create A/B tests for landing pages in an effort to increase conversion rates. (HubSpot)
  • The first five seconds after a click-through have the most significant effect on conversion rates, which drop about 4% with every extra second of loading time. (Portent / HubSpot)

E-commerce

  • Nearly 85% of people reported that they will decide not to complete an e-commerce purchase if the website is insecure. (ModernTechnolab / SEO Tribunal)
  • In 2021, B2C e-commerce sales are projected to reach at least $4.5 trillion. (Shopify Plus / HubSpot)

Local SEO

  • Nearly 90% of mobile searches relate to local businesses. (Engage 121 / SEO Tribunal)
  • At least 60% of smartphone users have used the “click to call” option to contact a business during an online search. (Think With Google / HubSpot)

Mobile Search

  • Google generates an impressive 96% of all mobile search traffic, which confirms just how important this search engine is. (Credibase / SEO Tribunal)
  • Over 52% of online searches take place on a mobile device, suggesting that mobile search should be a key focus for SEO experts. (GlobalStats Statscounter / SEO Tribunal)

Organic Search

  • Google is responsible for 94% of all organic search traffic, suggesting that this search engine should be a priority for SEOs. (Credibase / SEO Tribunal)
  • One of the key digital marketing statistics in 2018 and beyond, organic search drives over 50% of content consumption, making it the main source of website traffic. (Kuno Creative / SEO Tribunal)

Voice Search

  • More than 60% of Americans over 12 years of age use voice-operated technology. (Edison Research / HubSpot)
  • About 65% of people between 25 and 49 use voice-enabled technology once a day or more. (PWC / HubSpot)

Content Marketing Statistics

From blogging to strategy, here are 13 content marketing stats you need to know:

Blogging

  • The highest-ranking webpages tend to be relatively long, as the average top 10 page includes at least 2,000 words. (Snap Agency / SEO Tribunal)
  • On average, inbound links can increase by nearly 100% for websites that have blogs. (Omnicore / SEO Tribunal)

Video

  • Adding videos to blog posts can lead to over 150% more organic search traffic. (Lemon Light / SEO Tribunal)
  • About 80% of video marketers attribute increased sales to video content. (Wyzowl / HubSpot)

Content Strategy

  • About 60% of the most successful B2C marketers have mapped out a content strategy for their organizations. (CMI / Neil Patel)
  • Over 85% of the most effective organizations have designated a content marketing expert to lead strategy development. (CMI / Neil Patel)

Podcasts

  • During an average month, more than 100 million Americans consume podcasts. (Edison Research / HubSpot)
  • About 40% of Americans are podcast listeners, and 15% tune in at least weekly. (Statista / HubSpot)

Content Usage

  • Nearly 60% of marketers make a point of reusing the content they create up to five times. (LookBookHQ / Neil Patel)

Return on Investment

  • Over 80% of content marketers generate positive ROI from their blogging and content marketing efforts. (HubSpot / Neil Patel)
  • About 70% of marketers report that content marketing improves engagement and generates leads. (CMI / OptInMonster)

Interactive Content

  • Over 90% of marketers consider interactive content effective, and nearly 90% planned to make up to 30% of their content interactive this year. (Go Gulf / OptInMonster)
  • Marketers consider quizzes and contests to be the most successful types of interactive content. (CMI / OptInMonster)

Social Media Statistics

From Facebook and LinkedIn to tools and usage, here are 24 social media stats you need to know:

Facebook

  • Facebook has over 2.6 billion monthly active users. (Statista / HubSpot)
  • Over 1.5 billion users have followed or liked a small business on Facebook. (Facebook / HubSpot)
  • In the United States, about 65% of adults are Facebook users. (Pew Research Center / HubSpot)

LinkedIn

  • In the U.S., LinkedIn has over 160 million users. (Statista / HubSpot)
  • Over 90% of B2B marketers rely on LinkedIn to promote their content. (TopRankBlog / Neil Patel)
  • Nearly 90% of video marketers thought LinkedIn was an effective video marketing platform, while about 65% planned to include this platform in their strategy. (Wyzowl / HubSpot)

Instagram

  • Instagram has the second-highest ROI among all social media channels. (HubSpot)
  • High-performing brands generate average Instagram engagement rates over 4.2%, which is over 50 times higher than Facebook or Twitter. (Website Hosting Grating / SEO Tribunal)
  • By 2023, Instagram is expected to have over 120 million monthly active users in the U.S. (Statista / HubSpot)

Snapchat

  • Snapchat has over 229 million daily active users worldwide. (Statista / HubSpot)
  • Over half of Americans between 15 and 25 are Snapchat users. (Statista / HubSpot)
  • Snapchat’s biggest user base is in the U.S., which contributed nearly 60% of its global revenue in 2019. (Statista / HubSpot)

Pinterest

  • Around the world, Pinterest has over 367 million monthly active users. (Statista / HubSpot)
  • About 30% of B2C and 25% of B2B companies say they use Pinterest in their marketing mix. (Statista / HubSpot)

Twitter

  • Twitter has over 165 million daily active users around the world. (Statista / HubSpot)
  • This channel is one of the top three social platforms for ROI. (Statista / HubSpot)
  • Twitter is most popular with users between 25 and 34 years old and between 55 and 64 years old. (Statista / HubSpot)

Social Media Management

  • The average social media marketer publishes three to four times per week. (HubSpot)
  • Most businesses publish 80% of their social media posts during the work week, or between Monday and Friday. (Hootsuite / HubSpot)
  • About 85% of organizations rely on their owners to manage branded social media accounts. (Statista / HubSpot)

Social Media Usage

  • By 2023, over 257 million Americans are projected to be social media users. (Statista / HubSpot)
  • Among Millennial and Generation Z users, YouTube is the most popular social channel. (Statista / HubSpot)

Visual Content

  • On average, social media posts that include photos receive nearly 95% more views than text posts. (Dream Grow / SEO Tribunal)
  • People are twice as likely to share videos with others than blogs, photos, or other types of content. (Wyzowl / HubSpot)

Video Marketing Statistics

From social platforms to analytics, here are 10 video marketing stats you need to know:

Product Video

  • Over 90% of marketers use resources they already have to produce videos. (Animoto / HubSpot)
  • Nearly 85% of people reported that a brand’s video has prompted them to purchase a product or service. (Wyzowl / HubSpot)

Social Video

  • Video tends to excel at driving engagement. When it comes to improving audience engagement, video is the second-most commonly used type of content on social media. (HubSpot)
  • YouTube and Facebook are the most popular social channels for video marketers. About 85% use YouTube, while nearly 80% use Facebook. (Wyzowl / HubSpot)

YouTube

  • Nearly 75% of B2B marketers rely on YouTube for content distribution, as the platform has over 1 billion unique monthly visitors. (TopRankBlog / Neil Patel)
  • Over 80% of video marketers report that YouTube has been a successful social channel. (Wyzowl / HubSpot)

Video Analytics

  • Almost 90% of video marketers generated a positive ROI from video content. (Wyzowl / HubSpot)
  • Over 40% of video marketers have experienced fewer customer support issues, thanks to their video content. (Wyzowl / HubSpot)

Webinars

  • About 70% of webinar registrations happen within a week of the streaming date. (GoToWebinar / OptInMonster)
  • Nearly 90% of marketers reported that they found webinars effective. (Wyzowl / OptInMonster)

Email Marketing Statistics

From segmentation to metrics, here are 12 email marketing stats you need to know:

Click-Through Rate (CTR)

  • Emails from government agencies have the highest open rates globally, at over 30%. (Campaign Monitor / HubSpot)
  • In terms of automated emails, order confirmations have the highest open rate and CTR, at 65% and 18% respectively. (Oberlo / HubSpot)

Email Usage

  • By 2022, over 4.3 billion people are projected to be email users, which means email marketers have a massive user base that continues to grow. (Statista / SEO Tribunal)
  • In the U.S., people open over 20% of emails between 9 a.m. and noon. (Litmus / HubSpot)

Email Copy

  • Getting the subject line right is critical, as nearly 50% of recipients open emails based solely on the subject line. (Edsale Printing / SEO Tribunal)
  • Emoji usage in email subject lines remains uncommon, as about 7% use them. (AWeber / HubSpot)
  • A/B testing can pay off, as organizations that split-test their email campaigns see 37% higher returns. (Litmus / HubSpot)

Mobile Email

  • Responsive email design is so important that over 80% of users delete emails that lack mobile optimization. (Customerthink.com / SEO Tribunal)
  • Since 2018, recipients have opened about 50% of emails on smartphones, tablets, or other mobile devices. (Statista / HubSpot)

Email Segmentation

  • Creating email segments and using them to send targeted campaigns can contribute to a 760% in revenue. (Campaign Monitor / SEO Tribunal)
  • Segmented campaigns drive over 100% more clicks than standard emails do. (Above the Fold Agency / SEO Tribunal)

Lead Generation Statistics

From demand generation to marketing automation, here are 6 lead generation stats you need to know:

Demand Generation

  • Organizations pursuing demand generation strategies produce nearly 1,900 leads during an average month. (HubSpot)
  • On average, the cost per lead is around $200. (HubSpot)

Marketing Analytics

  • About 75% of marketers include attribution metrics in their lead generation reports. (HubSpot)
  • For lead generation campaigns, 35% of marketers consider evaluating ROI to be very or extremely important. (HubSpot)

Marketing Automation

  • Almost 70% of marketers use an automation platform to streamline their efforts. (Salesforce / HubSpot)
  • Nearly 90% of marketers rely on email as their main lead generation pipeline, which confirms how important drip campaigns can be. (Juvlon / SEO Tribunal)

Digital Advertising Statistics

From display ads to pay-per-click, here are 10 digital marketing stats you need to know:

Adblocking

  • Over 600 million devices already have adblocking apps and technology, which can make it difficult for digital advertisers to reach consumers. (Ninahale.com / SEO Tribunal)
  • The popularity of adblocking technology has caused a loss of over $2 billion in revenue. (Statista / HubSpot)

Display Ads

  • On average, display ads can increase website traffic by 300%. (Online Marketing Gurus / SEO Tribunal)
  • About 33% of marketers use digital ads to increase awareness of their brand. (HubSpot)

Pay-Per-Click

  • Website visitors that click through from PPC ads are about 50% more likely to make a purchase than those who click through from organic search. (Marketeer / SEO Tribunal)
  • In the marketing industry, the average cost per click (CPC) for PPC ads is $3.33. (HubSpot)

Video Ads

  • More than half of consumers are interested in seeing additional video content from brands they like, and Millennials show the strongest preference for video content. (HubSpot)
  • Explainer videos are the most common ad content type, while presentation videos and testimonial videos are also common. (Wyzowl / HubSpot)

Mobile Ads

  • As recently as 2019, mobile advertising budgets totaled about $190 billion around the globe. (Statista / HubSpot)
  • By 2022, mobile advertising budgets are projected to reach over $280 billion. (Statista / HubSpot)

Marketing Technology Statistics

From apps to platforms, here are 5 marketing tech stats you need to know:

Messaging Apps

  • WhatsApp is the most popular messaging app and has over 2 billion monthly active users. (Statista / HubSpot)
  • Across generations, almost 65% of people prefer using messaging apps over calling or emailing. (Facebook / HubSpot)

Mobile Technology

  • Over 4.5 billion people are active internet users, which is about 60% of the worldwide population. (Statista / HubSpot)
  • About 75% of people who use smartphones expect them to be able to provide answers and information instantly. (Think With Google / HubSpot)

Artificial Intelligence

  • Nearly 40% of organizations have already adopted some type of AI. (Gartner / HubSpot)

 

Keep these digital marketing facts in mind as you develop your organization’s strategy. By following the latest developments in social media, email, video, content, SEO, and advertising, you can successfully optimize your team’s marketing strategy.

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