Creating a Google Analytics account is an essential part of tracking the results of your marketing campaigns. Google Analytics is a powerful tool with a plethora of features. Use this handy cheat sheet to make the most of the data you collect with Google Analytics. Find the insights that are most useful for you and your company.
Google Analytics Goals are data point targets that help track predetermined successes. A goal can track the pages viewed, events, traffic attribution, and time on site. Goals are important because once they are set, you can easily track if your digital efforts align with what you are trying to achieve. Setting goals in Google Analytics will also help you gage the success of your latest campaigns to highlight areas of improvement or successes.
Understanding the data collected and how to beneficially utilize the data can only be done if you comprehend how to use reports in Google Analytics. With interactive reports you can view data in real-time, so you always have the most up to date information. When reviewing reports in Google Analytics, you’ll notice two data points: metrics and dimensions. Metrics are quantitative and dimensions are qualitative.
Example metrics include:
Example dimensions include:
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