Measurement
How do you know if your website is working? The obvious answer is by visiting it and making sure the pages and content load. But all that tells you is if your website is functioning, not if it’s working properly to help you achieve your business goals. The...
20 Apr 2023
Did you know studies from Search Engine Land and Groupon, though almost 10 years old now, show that some traffic your analytics programs record as direct traffic is actually organic traffic? What’s the difference between them and why does it matter? Today, we’re looking at organic traffic vs direct traffic and reviewing...
1 Mar 2023
Marketing is all about creating the maximum impact on your target audience. In an ideal world, you’d have unlimited funds to realize your vision. Yet most marketers are bound by a strict budget, allocating a marketing budget percentage based on the company’s revenue. CMO survey results from Gartner...
23 Feb 2023
The common disconnect we see so often between sales and marketing has been going on for far too long. At this point, it’s important to understand that sales and marketing effectiveness is highest when they work together. But for companies that still have friction between departments, alignment...
15 Feb 2023
Sales and marketing have always gone hand in hand. One generates leads, the other closes them. One creates opportunities, the other sees them through. With this relationship, it’s no wonder that a sales forecast is so important in content marketing. The role of sales forecasting in content...
13 Feb 2023
Leaders can’t predict the future. So how do they know where to spend their resources, which targets to set, and which areas to focus on? The answer is effective forecasting. As a data-driven method of preparing for the fiscal year, forecasting in marketing is one of the...
9 Feb 2023
Discover the definition of a market forecast and learn about the benefits and techniques that can help your brand become more successful.
8 Feb 2023
Discover the definition of revenue forecasting and how to incorporate it into your content marketing strategy.
7 Feb 2023
Discover what traffic loss is and how to diagnose traffic loss on your channels to stabilize your SEO strategy.
3 Feb 2023
Learn how tracking your subdomain traffic influences your SEO strategy to better understand how people interact with your website.
2 Feb 2023
If you work with SEO, you know it can be a numbers game. Though you’re trying to appeal to your audience and searchers, you still have to play the right technical cards to get Google to pay attention to you. That’s why SEO metrics are so popular...
26 Jan 2023
Domain authority is an SEO score that predicts how likely it is that your website appears on a search engine results page (SERP). Strategy experts use this metric to determine if your brand is getting the kind of organic reach it wants, or if you can improve...
25 Jan 2023
