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Agency Solutions Subject Matter Expert vs Content Expert: Who Do You Pick?

They say it takes a village to raise a child, but it takes an army to create high-quality helpful content for a brand and its audience. Each content soldier has their own role to play in the battle for better search engine positioning, audience attention, and lead...

17 Jan 2023

Marketing Channels Everything You Need To Know About Marketing Funnels

Quick Navigation: Marketing professionals are tasked with introducing people to a brand and guiding them toward buying the company’s product or service. Each time they convert a curious browser into a paying customer, they’ve achieved their goal. One of the tools marketing teams use to understand why...

18 May 2021

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Marketing Channels Content Marketing: Definition and Types

Here’s something you probably already know: starting a business is easy but marketing one is hard. You believe in your brand and everything it can do for its target audience. But convincing the audience your brand is worth their time takes a lot of work and strategy....

25 Feb 2020

Agency Solutions Building Your Cyborg Content Strategy: Research and Planning

Our first installment gave an overview of what the cyborg approach to content development was all about. In this next part, our journey into this methodology will focus on the planning phase — the first step in the process. This is the most critical phase to ensure...

25 Mar 2024

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Agency Solutions Introduction to the Cyborg Content Strategy

I wanted to put together a series of guides looking closely at generative AI and its impact on the marketing environment — specifically, content marketing. We know that content marketing is a broad umbrella under which we can place a large number of tactics and methodologies that...

15 Feb 2024

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SEO Your Guide to Building Brand Authority Beyond Your Backlinks (Part 2)

In the first half of this two-part series, I discussed how generative AI is affecting the search and content marketing landscapes and what brands should be doing to prioritize the human element in content. In the last half, I’m sharing my top three approaches to building brand...

25 Jan 2024

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Tools Guide to Tracking Content and Analytics in HubSpot

Last week, we discussed creating newsletters with the HubSpot newsletter builder, with insights into using the tools and features to customize, optimize, and deliver your messages. This week, our final installment will dive into tracking your content and analytics in the HubSpot platform, with additional insights from Jennifer Nixon of WORQFLOW. We’ll cover...

26 Dec 2023

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Tools Creating Effective Email Newsletters With HubSpot

The HubSpot CRM is a robust platform that provides multiple levels of features to support both small and large-scale marketing campaigns. So, it’s no surprise that you’ll also find a newsletter builder included in the platform. This week, we’re taking a closer look at HubSpot’s visual newsletter builder and how you can...

18 Dec 2023

Creating and Using Lead Magnets with the HubSpot CMS.
Tools Creating and Using Lead Magnets With the HubSpot CMS

In the last guide, we covered how to create content using the HubSpot CMS to support a successful content marketing campaign through blogging with Jennifer Nixon. We looked at the features and how to get started creating content in the blog editor. This week, we’re looking at lead...

11 Dec 2023

Create Content Using the HubSpot CMS; brought to you by CopyPress and WORQFLOW.
Tools Guide: How To Create Content Using the HubSpot CMS

Most businesses out there recognize the value of content marketing for promoting products and services. While there are multiple approaches to content marketing, blogging is inherently vital to a successful strategy. Authoritative, high-quality blog content proves to be an essential element to engage and attract wider audiences....

4 Dec 2023

Agency Solutions Entity SEO for Branded Search and Improving E-E-A-T

Most folks who have been around SEO in the last few years have likely heard the terms “knowledge graph” and “entity SEO” batted around a fair bit.  But what are entities? What is the knowledge graph? And most importantly, what ways can you leverage them to improve...

31 Oct 2023

Content Marketing How To Create Your Authority-Building Machine

Over the past few weeks, we’ve embarked on a comprehensive journey, unraveling the intricacies of establishing and amplifying authority through content. In the first post of this series, we delved deep into the foundation of Google’s interest in authorship, understanding its current stance and the undeniable value...

17 Oct 2023

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