The Knowledge Base
If you work with SEO, you know it can be a numbers game. Though you’re trying to appeal to your audience and searchers, you still have to play the right technical cards to get Google to pay attention to you. That’s why SEO metrics are so popular...
26 Jan 2023
Having trouble boosting your online presence and brand awareness? Understanding and implementing online marketing is crucial to the success of nearly every business and organization. There are several ways to create an online marketing campaign, including researching your target audience, determining the best online locations to use...
27 Apr 2022
Quick Navigation: Marketing professionals are tasked with introducing people to a brand and guiding them toward buying the company’s product or service. Each time they convert a curious browser into a paying customer, they’ve achieved their goal. One of the tools marketing teams use to understand why...
18 May 2021
Here’s something you probably already know: starting a business is easy but marketing one is hard. You believe in your brand and everything it can do for its target audience. But convincing the audience your brand is worth their time takes a lot of work and strategy....
25 Feb 2020
Most businesses out there recognize the value of content marketing for promoting products and services. While there are multiple approaches to content marketing, blogging is inherently vital to a successful strategy. Authoritative, high-quality blog content proves to be an essential element to engage and attract wider audiences....
4 Dec 2023
Now that Universal Analytics (UA) is a thing of the past (and dearly missed), most of us have gotten acquainted with Google Analytics 4 (GA4). Or…at least we’re all getting there. There’s been more than a few changes (yes, we know), but there are plenty of ways...
1 Dec 2023
For being so small, “data” can be such a heavy word. It’s packed with potential knowledge, but it can be confusing and hard to decipher. Whether you find it puzzling or enlightening, there’s plenty that data can tell you about your marketing campaigns. The challenge, though, is...
27 Nov 2023
White papers are extremely valuable as lead magnets for your business. These content assets not only provide beneficial information to your audience, but they also serve as powerful tools to convert readers into paying customers. And while your team might have amazing ideas for white paper topics,...
19 Oct 2023
Over the past few weeks, we’ve embarked on a comprehensive journey, unraveling the intricacies of establishing and amplifying authority through content. In the first post of this series, we delved deep into the foundation of Google’s interest in authorship, understanding its current stance and the undeniable value...
17 Oct 2023
Last week, we took a look at the basis for authorship and authority. We delved deep into the foundation of Google’s interest in authority, tracing its evolution from the original PageRank concept to today. We discussed how Google began recognizing authors as “entities” and the testing of the rel=”author”...
29 Aug 2023
When you hear the word “disruptive,” what’s the first thing that comes to mind? Maybe you think of words like “startling” or “intrusive.” Maybe you think of someone cutting you off midsentence in the middle of a conversation. Disruptions may not sound like good things, but in...
5 Jun 2023
Search intent is the reason someone looks for information online. There are several types of search intent to target with your content marketing: informational, transactional, navigational, and commercial intent. And all search intents factor into the business plan of acquiring leads and converting them to customers. However,...
2 Jun 2023