The Knowledge Base

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Content Marketing Navigational Keywords: Finding the Right Location in Search

How do you think your audience finds your content online? For many brands, organic search and social mentions and shares are one of the most popular ways to bring audience members to your site. But those methods are most common with new visitors. What about people who...

28 Apr 2023

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Content Marketing Commercial Keywords: The Comparisons of Search Intent

What are the chances that a website visitor converts to a paying customer or client? This isn’t a one-size-fits-all answer because many factors affect how your specific website and content appeal to visitors. No matter your brand circumstances, there is a way you can work to increase...

27 Apr 2023

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Content Marketing What Are Inbound Links and Should Your Site Have Them?

Search engine optimization (SEO) has many parts that work together to help your site get noticed online. One of the most important, and most confusing, SEO aspects is linking. Google and other search engines don’t release step-by-step guides telling you how to link to get maximum results...

26 Apr 2023

hand holding a cell phone with the google browser window open to represent search traffic and referral traffic
Measurement Is Search Traffic the Same as Referral Traffic?

How your audience gets to your website can tell you a lot about who they are, what they’re looking for, and where they spend time online. The more you know about their browsing and searching habits, the better you can target them with your content and marketing...

21 Apr 2023

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Measurement What Is Web Traffic and Why Should You Track It?

How do you know if your website is working? The obvious answer is by visiting it and making sure the pages and content load. But all that tells you is if your website is functioning, not if it’s working properly to help you achieve your business goals. The...

20 Apr 2023

woman with bullhorn speaking at a protest to show voice
Content Marketing What Is Brand Voice? (With Real Brand Examples)

When most people hear the term “branding,” they automatically think of company colors and logos. But branding goes beyond just what you see. It also focuses on what your audience hears or reads in every company communication. Today, we’re looking at what brand voice is and how...

19 Apr 2023

man's hand holding a white carton that says "boxed water is better" to represent how to brand content
Content Marketing How To Brand Content for Your Company in 13 Steps

How often does your brand tell stories? If you use content marketing to attract and engage your audience, you probably use them all the time. An interesting headline may be enough to get your audience to click on a piece of content. And a good story might...

18 Apr 2023

lock on a chain link fence with the sky and mountains behind it to represent what are outbound links
Content Marketing What Are Outbound Links and How Can You Use Them?

How often do you link to web pages outside of your domain in your content? If you’re not a frequent outbound link user, you’re missing out on opportunities to provide value to your audience. You’re also missing the chance to increase your domain authority with Google and...

14 Apr 2023

square blue block with a lowercase I inside on top of a sign to represent informational keywords
Content Marketing Informational Keywords: What They Are and Why They Matter

What is the purpose of content marketing? Many business owners may tell you it’s to attract new leads or entice people to purchase from your brand. Both of those things can be true, but they’re not the only reasons to engage in content marketing. Building brand awareness...

13 Apr 2023

man at laptop holding credit card and typing on the keyboard to represent transactional keywords
Content Marketing Transactional Keywords: The Conversion Side of Search Intent

When looking at your organic and search traffic analytics for your website and content, do you know which searchers are most likely to convert? If you don’t know what keywords to look for, you may be missing out on creating and optimizing content specifically for the audience...

12 Apr 2023

wooden letter C on a white backdrop to represent the 5 C's of marketing.
Content Marketing What Are the 5 C’s of Marketing? (With Analysis Template)

If someone handed you a crystal ball to predict the future of your company, would you look into it? What do you think you’d see? Truthfully, every market and business owner would love to know what the future holds for their brand so that they could better...

11 Apr 2023

Stock image showing a chalkboard background with "Branding" written in the center with arrows pointing to the word. Concept for what is branding in marketing?
Content Marketing What Is Branding in Marketing (And Why Should You Care)?

Discover what branding in marketing is and find out what you need to consider when developing your own branding and identity for your company.

10 Apr 2023

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