The Knowledge Base
How do you think your audience finds your content online? For many brands, organic search and social mentions and shares are one of the most popular ways to bring audience members to your site. But those methods are most common with new visitors. What about people who...
28 Apr 2023
What are the chances that a website visitor converts to a paying customer or client? This isn’t a one-size-fits-all answer because many factors affect how your specific website and content appeal to visitors. No matter your brand circumstances, there is a way you can work to increase...
27 Apr 2023
Search engine optimization (SEO) has many parts that work together to help your site get noticed online. One of the most important, and most confusing, SEO aspects is linking. Google and other search engines don’t release step-by-step guides telling you how to link to get maximum results...
26 Apr 2023
How your audience gets to your website can tell you a lot about who they are, what they’re looking for, and where they spend time online. The more you know about their browsing and searching habits, the better you can target them with your content and marketing...
21 Apr 2023
How do you know if your website is working? The obvious answer is by visiting it and making sure the pages and content load. But all that tells you is if your website is functioning, not if it’s working properly to help you achieve your business goals. The...
20 Apr 2023
When most people hear the term “branding,” they automatically think of company colors and logos. But branding goes beyond just what you see. It also focuses on what your audience hears or reads in every company communication. Today, we’re looking at what brand voice is and how...
19 Apr 2023
How often does your brand tell stories? If you use content marketing to attract and engage your audience, you probably use them all the time. An interesting headline may be enough to get your audience to click on a piece of content. And a good story might...
18 Apr 2023
How often do you link to web pages outside of your domain in your content? If you’re not a frequent outbound link user, you’re missing out on opportunities to provide value to your audience. You’re also missing the chance to increase your domain authority with Google and...
14 Apr 2023
What is the purpose of content marketing? Many business owners may tell you it’s to attract new leads or entice people to purchase from your brand. Both of those things can be true, but they’re not the only reasons to engage in content marketing. Building brand awareness...
13 Apr 2023
When looking at your organic and search traffic analytics for your website and content, do you know which searchers are most likely to convert? If you don’t know what keywords to look for, you may be missing out on creating and optimizing content specifically for the audience...
12 Apr 2023
If someone handed you a crystal ball to predict the future of your company, would you look into it? What do you think you’d see? Truthfully, every market and business owner would love to know what the future holds for their brand so that they could better...
11 Apr 2023
Discover what branding in marketing is and find out what you need to consider when developing your own branding and identity for your company.
10 Apr 2023
