The Knowledge Base

When most people hear the term “branding,” they automatically think of company colors and logos. But branding goes beyond just what you see. It also focuses on what your audience hears or reads in every company communication. Today, we’re looking at what brand voice is and how...

19 Apr 2023

How often does your brand tell stories? If you use content marketing to attract and engage your audience, you probably use them all the time. An interesting headline may be enough to get your audience to click on a piece of content. And a good story might...

18 Apr 2023

How often do you link to web pages outside of your domain in your content? If you’re not a frequent outbound link user, you’re missing out on opportunities to provide value to your audience. You’re also missing the chance to increase your domain authority with Google and...

14 Apr 2023

What is the purpose of content marketing? Many business owners may tell you it’s to attract new leads or entice people to purchase from your brand. Both of those things can be true, but they’re not the only reasons to engage in content marketing. Building brand awareness...

13 Apr 2023

When looking at your organic and search traffic analytics for your website and content, do you know which searchers are most likely to convert? If you don’t know what keywords to look for, you may be missing out on creating and optimizing content specifically for the audience...

12 Apr 2023

If someone handed you a crystal ball to predict the future of your company, would you look into it? What do you think you’d see? Truthfully, every market and business owner would love to know what the future holds for their brand so that they could better...

11 Apr 2023

Discover what branding in marketing is and find out what you need to consider when developing your own branding and identity for your company.

10 Apr 2023

Discover how to use a real estate social network to help your content marketing efforts with strategies to add to your marketing plan.

7 Apr 2023

Whether you’re an avid user or not, it’s undeniable that social media is here to stay. And for real estate businesses and realtors looking to attract leads, social media networks make powerful channels for promotion. Today, we’re covering what a real estate social network is and how...

4 Apr 2023

Discover what middle of the funnel marketing is and how to use it to reach clients and customers at this stage of the buyer journey.

3 Apr 2023

The more you know about your audience, the better you can communicate with them through your marketing campaigns. When you uncover and understand what your audience really thinks about your products or services, it’s easier to understand how to promote and sell them to the right segments. Crowdsource marketing...

31 Mar 2023

Content marketing can sometimes feel like an uphill battle. Across managing all your different social channels, creating content, and optimizing as you go, it’s easy to feel a little stuck. To give your business the boost it needs, asking a subject-matter expert for help can go a...

30 Mar 2023