Image of hands typing on laptop with open window of data analytics, concept for what is gap analysis.
Tools What Is a Content Gap Analysis?

Marketing teams have potentially endless options for content creation. How do you choose where to start? Content gap analysis is an effective way of reviewing your current pieces and channels and identifying opportunities to improve. Instead of creating pieces on random topics, this form of SEO planning...

16 Dec 2022

KPI Key Performance Indicator for Business Concept - Modern graphic interface showing symbols of job target evaluation and analytical numbers for marketing KPI management. Concept for creating audience profile for b2b ads.
Tools Your Guide to Creating an Audience Profile for B2B Ads

Understanding your target audience is critical for any marketing campaign, including developing B2B ads. After all, how can you create an effective ad if you don’t know who you’re trying to reach? To produce B2B ads that will impact your target audience, start by creating an audience...

30 Nov 2022

digital marketing dashboard, infographics financial charts and graphs on screen of computer. Concept for how to set up a digital marketing dashboard.
Tools How To Set Up a Digital Marketing Dashboard (And What to Avoid)

A digital marketing dashboard is a data visualization tool that helps you see the most important metrics for any campaign in one place. But finding and tracking those metrics won’t happen by chance. Your team must know how to choose, set up, and use the tools to...

23 Nov 2022

Key Performance Indicator (KPI) using Business Intelligence (BI) metrics to measure achievement versus planned target, person touching screen icon, success, concept for marketing campaign dashboards vs reports.
Tools Marketing Campaign Dashboards vs Marketing Reports: What’s the Difference?

Your marketing campaigns are only as good as your reporting. Read that again. You can run a stellar marketing campaign your audience loves, but if you can’t figure out how it helps your brand goals, you’re missing a gigantic piece of the benefits. Today we’re looking at...

22 Nov 2022

Business people group looking at charts, spreadsheets, graph financial development, bank accounts, statistics, economy, data analysis, investment analysis, stock exchange, concept for choosing marketing dashboards for performance tracking.
Tools Choosing Marketing Dashboards for Performance Tracking

To make the most of all the juicy data available for marketers in the business world, teams rely on marketing dashboards for performance tracking. After all, anything you measure, you can improve. Marketing dashboards summarize all the data your company collects and filters it all into one...

21 Nov 2022

close-up of a computer monitor, dashboard view of an ERP software enterprise resource planning, or a CRM software customer relationship management, charts, data and reports, graphic interface (3d render), concept for digital marketing dashboards
Tools Digital Marketing Dashboards: What They Are and How To Use Them

Whether you love or hate dashboard tools, in the digital age, they’re here to stay. Digital marketing dashboards are a group of central tools that marketing teams use in their day-to-day operations. In this article, we dive into the features of these vital data processing and visualization...

21 Nov 2022

Sticky note on blackboard, Weekdays, concept for using a social media content calendar in b2b tech.
Tools How To Use a Social Media Content Calendar in B2B Tech

Social media is the primary method of connection for billions of people worldwide. And a social media content calendar in B2B tech can be a powerful tool to organize posts, engage audiences, and grow your business. Having a social media content calendar for your B2B tech messaging...

15 Nov 2022

Target audience (marketing) concept. Businessman think about target audience and customers. Concept for b2b audience profile
Tools What to Include in a B2B Audience Profile

In the world of marketing and sales, understanding your demographic is crucial. Think about it. Trying to sell to audiences who aren’t interested in your offer is a waste of time and money.undefinedundefinedBut you can find your ideal business-to-business customers using careful demographic and psychographic information in...

7 Nov 2022

Image of a person's hand pinning notes to whiteboard, representing content planning, content planning tools for tech.
Tools 7 Essential Content Planning Tools for Tech

Today, every industry experiences intense competition to see who can push out content to the highest number of people, and the tech scene is no different. Every brand and business wants the coveted top spots on SERPs, viral blog posts, and more. In light of this, you...

31 Oct 2022

Two people looking at computer screen with data graph. Creating an audience profile sheet for B2B marketing.
Tools Creating and Using an Audience Profile Sheet for B2B Marketing

If you’re a B2B marketer, then you know that one of the most critical aspects of your job is creating content that appeals to your target audience. But many B2B marketers don’t realize that they must first understand their audience before creating compelling content. That’s where an...

27 Oct 2022

person holding a laptop on their knees with a red screen opening a seo traffic estimator
Tools SEO Traffic Estimator Tools to Improve Your Strategy

When you understand your potential SEO traffic, you can create a stronger content marketing campaign. That can help you generate more visitors to your site, increase your brand awareness, and create more quality leads for your business. However, estimating SEO traffic can sometimes feel more like an...

26 Oct 2022

woman in a white tshirt that reads bali baby sitting at her white apple laptop creating a newsletter content planner
Tools How To Create a Newsletter Content Planner

A content planner is a document or set of publication tools that help you reach your content marketing goals. Some brands use content planners to look at the broad overview of pieces they plan to create and schedule for various channels. But your team can also create...

24 Oct 2022

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