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How To Use a Social Media Content Calendar in B2B Tech

Sticky note on blackboard, Weekdays, concept for using a social media content calendar in b2b tech.

CopyPress

November 15, 2022 (Updated: March 8, 2023)

Social media is the primary method of connection for billions of people worldwide. And a social media content calendar in B2B tech can be a powerful tool to organize posts, engage audiences, and grow your business. Having a social media content calendar for your B2B tech messaging will help teams plan and publish quality content consistently.

And with consistent engagement, your target audience will continue to trust you, further building brand loyalty. With the right social media content calendar, you can easily manage whatever kind of marketing content you want to publish for your target audience. Today, we’re discussing how to organize and plan a social media content calendar with topics like:

Importance of Social Media Presence for B2B Tech Companies
How To Use a Social Media Content Calendar to Plan Your Tech Content
Types of Posts to Plan for in a Social Media Content Calendar
Planning With a Social Media Content Calendar for B2B Tech Content

Importance of Social Media Presence for B2B Tech Companies

Image via DataReportal

As the world becomes increasingly digitized, social media has become one of the most powerful tools businesses can use to reach their target audiences. In fact, social media is now essential for any business that wants to succeed in the modern marketplace. However, a lot of businesses don’t realize how valuable social media marketing is for customer engagement. You can advertise your products and services, promote your brand, and build authority in your tech niche.

In fact, this DataReportal summary shows us that most social media users visit around seven different platforms every month. Not only that, but the average visitor will spend about 2.5 hours every day using social platforms. What’s more, this number is only climbing. So it’s a no-brainer for technology businesses and brands to use social media in a larger marketing strategy. Here are some more advantages of using social media as part of a larger digital marketing strategy for distributing your tech content:

Increases Audience Reach

One of the main advantages of social media is that you get to keep pumping content that can target the right demographics. Your customers may be using all types of social media platforms. So they are more than inclined to want to know more about innovative technologies, devices, and apps.

For B2B tech marketers, finding the right audience can be tricky. However, social media has made it more accessible. You can focus on creating content that you know they will find valuable and full of information, whether it be about a relevant topic to your business or your products and services.

Builds Authority in the Industry

Another reason you should begin using social media marketing is that it can aid in the development of your company’s industry authority. Customers will see you as an expert in the subject if you continue to post material that they find informative and helpful. Simultaneously, you can utilize social media to begin discussing how your products and services are relevant to the themes.

With a content-driven strategy, you can quickly build brand loyalty and trust. Plus, you can use a variety of content types on social media. These might be blogs, video posts, live streams, or how-to and guide-style videos. And as your social media followers grow, so will your clients’ image of you as an industry authority.

Social proof is an important criterion that people use to determine how much weight they should place on a public person or a business. So, to boost your social proof, keep creating and sharing high-quality material that engages your target audience. Doing so will result in more followers and interactions with your business’s posts.

Provides Targeted Ad Options

If you decide to put money into social media ads, you may choose from various complex targeting choices across several platforms. And these possibilities surpass the ones offered by conventional advertising in a major way. Ad targeting on Twitter is an excellent example of this when using a social media content calendar to plan out your company posts. Here, they will consider the demographics of your target market and the many subsets within it. You may target your adverts to specific groups of people based on demographic information, location, behavior, and interests.

Establishes Online Reputation

Because billions of people use the internet every day, primarily social media, you should not underestimate the value of developing your online presence and reputation. To begin, whether you like it or not, information about your company will be visible online. It might be from customers who have utilized your products, services, forums, etc.

These bits of knowledge might be detrimental. However, remember that people won’t trust your brand if it has no online footprint. What’s more, being active on social media shows potential and current clients that your company is present, engaged, and established. These traits are essential for anyone who wishes to stay up to date on the newest technological developments.

As previously mentioned, you want people to regard you as a reliable authority figure. But just having a social profile for your company isn’t enough. You must consistently produce and distribute content that people can rely on and will see as high-quality and well-researched. With consistency and credibility, your brand will continue to grow its following and generate quality leads.

Supports Inbound Marketing Methods

Because individuals who currently follow you on social media are interested in what you have to offer, marketing your existing product or service offers will be easier. This is because these leads are already approaching your business, so social posts can attract, engage, and delight your audience more effectively. So stay consistent in leveraging your brand’s social media presence and use the inbound marketing method to develop content that your audiences will take interest in.

Improves SEO Performance

The use of social media marketing may also improve your website’s visibility in search engines. Why? Because social signals are increasingly being taken into account by search engines when determining page rank. Consequently, a site’s popularity and share count on social networking platforms directly correlate to its search engine rankings. The use of social media for promotion is also essential in local search engine optimization. This means that optimizing your social media posts for SEO can be essential in promoting your business’s tech content.

How To Use a Social Media Content Calendar for B2B Tech Posts

Tech companies that churn out consistent and quality content monthly can reap benefits like building and improving brand awareness. To keep everything organized, use the steps below to plan out a social media calendar for your B2B tech content:

1. Identify Your Best Social Media Channels

Before anything else, ask yourself and your team which social media platforms your business should consider. In the tech industry, it’s best to find platforms where you know your target audience will most likely be. For example, a B2B SaaS company that provides services to executive-level clients may find that LinkedIn has more potential to generate leads than, say, Facebook. So understanding your audience and where they prefer to browse on social will help you narrow down your platforms to the best ones for your brand.

2. Audit Your Social Media Content and Channels

A social media content calendar for B2B also allows you to check on the progress of your posts. As you monitor content performance and engagement with your B2B tech posts, take note of some key information that can tell you how well your brand’s content performs, such as:

Which posts are most successful
What types of posts receive the most engagement
When your audience is most active
Which platforms that your target audiences use the most
Audience demographics across these platforms
The popularity of evergreen versus timely content

If you conduct an audit but still aren’t sure what’s working and what’s not, consider a more in-depth content marketing analysis. With this, your team can pinpoint the topics your content isn’t targeting and use these insights to plan out posts within your social media content calendar.

And if you’re wondering where to start, CopyPress has the resources you need. With our content marketing analysis tool, you’ll see the topics your target audience is searching for and where they’re going to find them. Using this data, you can plan a strategy for web and social campaigns that get the results your company needs.

3. Map Out What to Include

When setting up your content calendar, map out the types of content and metrics you’ll be including in your social media calendar. For example, note the channels, dates, times, target hashtags, and any relevant profile mentions your team uses in brand posts. These will help you plan the posts that you want to publish. Building a B2B content calendar for social is also valuable for including details about the posts teams should publish. Note when posts should be more promotional, when they should include links back to your company site, and when posts should only be for engaging your audience.

4. Set a Posting Frequency

Outline the frequency of posts in your social media content calendar so teams know when content should publish. This also helps your team plan out how far in advance they need to have content completed for posts. In most cases, businesses and brands use social media management tools to draft and schedule posts in advance.

Using this approach, your team can schedule each post to go live exactly when you want it to. Especially for multiple accounts, a social media content calendar can be critical to outline posting frequency. Get to know the capacity and frequency so your team can optimize the content creation process in line with your brand goals.

5. Plan for Review Cycles

During this part of planning, determine whether reviewing each post before publishing is going to be necessary. Get input from your team and align your brand’s mission with how you present this info in social content. One question to consider is, should a particular team member be reviewing certain types of posts? As you establish team members to review and edit the content prior to posting, create a schedule. This ensures consistency in tone and how your brand is portrayed. Plus, your social media content calendar will help your team keep track of content that needs to be reviewed and content that’s ready to post.

6. Track Performance and Engagement

After publishing, use your social media content calendar to keep track of your published posts. At the same time, track previous posts to know what trends were popular in the past. You can use these details to figure out if they’re still relevant today. And if they are, teams can use these topics to engage further with target customers.

For example, look at how much engagement posts receive such as likes, comments, and shares. Use this data to pick topics to circle back to without being redundant. Looking at these performance metrics shows you what’s working so you can better understand your target audience.

Types of Posts to Plan for in a Social Media Content Calendar

Many types of content are available today, which you can post across different social media channels. Here are some examples every tech business should start publishing:

Informative videos
Promotional blog articles relevant to the industry
Business infographics that answer your client’s questions
Periodic social media content and giveaways
Product launches

Prioritizing quality content will ensure that any post you publish will instantly become a hit with your target audience. With the list of posting ideas above, your tech business can quickly gain traction in whatever social media platform you want to use.

Related reading: FAQ: How Do I Publish an Article on LinkedIn?

Planning With a Social Media Content Calendar for B2B Tech Content

As a B2B technology brand, you know that content is key to driving leads and sales. And the best way to ensure that your social posts are working for you is by using a social media content calendar. Since its primary purpose is to help you plan and track your social content, you can quickly see what’s working and what’s not. Here are several things to use your calendar for when planning and reviewing social content:

Posting schedules: You’ll need a content calendar to ensure that each post you publish gets the same amount of love and attention you want. It can be hard to visualize where you’re posting without an organized content calendar. So making sure they’re plotted on your calendar will ensure no upcoming coverage gaps.
Posting times: A post can easily get lost in the newsfeed if you don’t plan for it ahead of time, no matter how valuable and special it may be. With the help of a social media content calendar for B2B tech, you can plan the right time to snag your viewer’s attention.
Centralized plans: With the help of your content calendar, you can decide on what you need and where you should source the materials for the content you’re creating. This calendar also provides one, central location for teams to review upcoming content tasks.
Metrics for review: Use your social calendar to monitor post engagement and determine what’s working for your brand. Then, you can take note of post success or the need for improvements right inside your social calendar.

Level Up Your Content Strategy With CopyPress and Search Engine Journal

If you’re a business in the tech industry, it can be challenging to engage target audiences. However, a solid content plan and a social media calendar to organize your posts can make it much easier. Luckily, CopyPress and Search Engine Journal are hosting a live webinar, How To Analyze Your Content and Craft A Winning Strategy In 2023, on how analysis works and how you can use it to uncover valuable content opportunities—including for social media. Be sure to register for a spot at this live event and find out how you can level up your content marketing for the upcoming year and beyond.

Lauren Oliver

Digital Marketing Manager at CopyPress