It’s a bit of a catch 22: you need to include the statistics to effectively convey your point and provide a detailed analysis while demonstrating your expertise, but the majority of people find statistics incredibly dull. Data visualization has become the darling of content marketing in recent years as it effectively solves the conundrum, learning how to create an infographic video in an engaging way to represent data. Data visualization techniques are powerful because they can bring dry statistics to life in a captivating way.

The more creative forms of data visualization you can utilize, the better. The key here is to make your information as memorable as possible. Infographics became the go-to for data visualization some time ago, but as content marketing and creativity have continued to surge to new heights, infographics have continued to develop and are now at the forefront of data storytelling and visualization.

Video can also add an extra dimension to your infographics which two-dimensional images simply can’t convey. The use of video is a key way to supercharge the standard infographic. Even compared to other forms of content, such as text, audio, and PowerPoint presentations, video is statistically far more effective. Unsure what an infographic video is? Here’s an example:

Why we filter our photos and how it impacts engagement - Yahoo Labs / Instagram / Flickr

Image via Flickr by Markosansa Marko

The Advantages of an Infographic Video

An infographic video carries many of the same advantages as regular infographics, but with several critical additional benefits that can’t be achieved through static content:

  1. Animation – It’s the very animated nature of video that makes it so powerful, combining various elements to create a watchable, moving flow of information.
  2. Integrating media – The integration of multiple forms of media is a huge advantage to video infographics. While you can still use static pictures, you also have the benefit of audio, computer-generated animation, and more.
  3. Shareability – Infographics are seriously shareable. A video is the most reliable medium for creating viral content. When you combine the two, you have the potential for an incredibly popular piece of content that’s shared repeatedly and instantly.
  4. Reach and Engagement – All that sharing naturally increases the reach of your infographic, putting you and your business in front of more people. Not only that, people are more likely to comment on a video.
  5. Attention Spans – Creating your infographics in video form makes it far more likely your viewers will absorb all your information. The video will help retain their attention for a longer time span. This ensures that the viewer will absorb more of the information you’re trying to convey than if they’d been given the same information in text or static infographic.

When To Use an Infographic Video

There are loads of ways to use infographic videos, and they can be adapted for pretty much any situation, but there are a few times that you will find them particularly well-suited for presenting your content or meeting a specific marketing need. Below are a few situations where you might find an infographic video helpful.

You Have Data That Needs Presenting Or Studying In Detail

When you have content or a sales pitch that hinges on a lot of data, which really needs to be presented and/or studied in detail, a video infographic is definitely the way to go. While you may find certain aspects need to be carefully considered or studied, the beauty of video is that it can be paused. This gives you all the benefits of a static infographic, combined with the ability to explain the images you’re showing. This is a way to present raw data in a much more engaging manner.

You Want To Grab Attention

By using the highly visual medium of video, you’re sure to produce captivating content which is attention-grabbing and difficult to ignore. While people may scroll past even the best static infographics on social media, a video which is playing is harder to ignore.

You Need To Boost Engagement

As mentioned, people are far more likely to engage with a video infographic than they are with the same information presented in a different medium. If you’re struggling with engagement on social media, adding a video infographic will do wonders to draw in viewers. This is particularly true of Facebook, which is currently suffering from the worst levels of engagement since its inception due to changes in their algorithms. Video content, as well as live video, is currently the only way to effectively create engagement on Facebook, and it’s just as effective on other social platforms, as well as your website.

Video Works Particularly Well With Your Audience

You may already have created videos for your audiences, such as vlogs or webinars. If you got a  great response from your audience when sharing other videos, it’s a very good indication that a video infographic would be equally popular. You should look for ways to capitalize on the audience interest in videos wherever possible.

Your Subject Is Begging For A Video

Some subjects just naturally lend themselves to video. If you have a particular topic to cover that conjures an image in your mind, put it in a video! If it inspires you, that’s a good indication that other people will want to watch, too. Maybe you have an animation in mind, or can picture it accompanied by a particular clip or visual sequence. When inspiration strikes, it’s a good idea to listen. Follow your heart, and make that video!

How To Create an Infographic Video In 8 Easy Steps

Now we’re clear on exactly how awesome infographic videos are and when you should use them, you’re going to need to know how to create them. Follow these eight simple steps below and you’ll be able to create plenty of effective infographics videos as you can handle.

Step 1: Decide On Your Audience And Objective

It’s important to remember that a video infographic is more than an enjoyable piece of entertainment. It’s also a part of your marketing plan, and therefore serves an important function. It may vary from project to project, but every video you make should serve and fulfill a single, clearly defined function. You may find it has secondary benefits, but these shouldn’t cloud your original goal. They’re just extra bonuses.

The  first thing you need to do is be clear on a few key questions:

  • What are you trying to achieve with your video? What is its purpose?
  • Who will benefit from your video?
  • What action do you want people to take after watching?

These may seem like simple questions, but answering them will help you clearly define your audience and objective. Narrowing down these two items will help as you continue to create.

Step 2: Research And Analyze Your Data

The next step is to collect all the data you want to convey in your video. Collecting original data is crucial. It will not only make your content unique, but it also will force other people to link back to your video to cite your research. There are a number of great ways to do this, and a mixture of several different methods will usually produce the most dynamic and original data set.

A few good possibilities to try:

  • Conduct primary research in the form of surveys, interviews, and case studies – try using free survey tools like SurveyMonkey.
  • Back up your primary research with secondary sources such as journals, scientific studies, and academic books.
  • Talk to people. Join some focus groups, network on social media, get customer feedback, and talk to people about the topic at hand.

Before referencing any research, be sure to validate it – if it’s primary research you have collected personally from customers or surveys, make sure you have a wide enough pool of interviewees to make the results relevant. If your information is drawn from secondary sources be sure to use respected and official sources where possible, like peer-reviewed journals and information from well-respected researchers in the field (avoid Wikipedia!).

Step 3: Narrate Your Video

If you’re going to add a verbal audio competent to your video (as opposed to music and/or sound effects) you will need to script and then record your narration. It’s far easier to record your audio first and then match the visuals to your audio.

Draft a storyboard for your video by arranging all the information you want to present in the most logical order, and creating a ‘scene’ for all of your main points. It should be structured like a story with a clear beginning, middle, and end. Include a strong call to action at the very end to push viewers towards your desired objective.

Once you have the narration complete, you might consider adding some background music and sound effects too. Just remember, less is usually more!

Step 4: Use The Best Tools

Video infographics are not complicated to create, but you certainly need the right tools for the job on how to create an infographic video. There are a lot of options available for professional designers and artists, or anyone with the time and patience to learn a complex piece of software. Adobe After Effects is a particularly good example, but if you’re unfamiliar, be forewarned, there is a sharp learning curve to begin using the software.

For a simpler solution, try DIY options such as Animaker and Biteable. Take some time to explore the options and find one you’re comfortable with. If you’re looking for something customizable that comes with templates and ready-to-go elements, Animaker is a good option.

Step 5: Choose Your Style

Once you’ve settled on a tool, select the style of video you are going to create. There are a lot of different options available, such as the following:

  • Whiteboard Animation
  • Kinetic Typography
  • 2D Video Infographic
  •  Stop-Motion Animation

Whichever style you choose, be sure to only select one per video. If you’re creating multiple videos, play around to see which you prefer and which gets the best feedback from viewers. Resist the temptation to combine more than one style in a single video – it tends to look unprofessional and can be distracting for the viewer.

Step 6: Produce Your Video

Once you have all your research and have decided on the crucial elements, it’s time to start compiling your infographic video. How to create an infographic that caters to your vision will depend on the tool you use, however, there are several core steps to take that will ensure you make it easily through the process:

  1. Decide which visuals are most appropriate for each ‘scene’ in your storyboard and create them.
  2. Input all your data, visual elements, and any audio you recorded into the tool you are using, in the order they need to appear.
  3. Adjust each element so that the timing of your visuals matches your voiceover.
  4. Set any additional background music or sound effects.
  5. Preview your video to ensure it plays smoothly from start to finish, all visuals match your audio and are clearly explained, and everything moves at a good pace with positive energy and flow.

Step 7: Edit And Perfect

Once you’ve previewed your infographic video, you will almost certainly have notes for improvements that need to be made. Don’t worry, edits are unavoidable. Continue editing and perfecting your video until you’re completely satisfied. Make sure you’ve successfully achieved these key points:

  • Your video presents accurate information from trusted sources.
  • Your data is precise, but limited – trying to pack too much in will diminish its effectiveness!
  • It’s informative while providing an inspirational, motivational, empowering, or entertaining story/message.
  • You have optimized every aspect for SEO purposes and have a written transcript of the audio that can be included to boost your SEO.
  • It’s eye-catching with gorgeous visuals.

Step 8: Start Marketing

Finally, when you have finished polishing and perfecting your video, it’s time to start marketing. A lot of people make the mistake of thinking the creation of a video is all it takes to get noticed – the old ‘if you build it, they will come’ fallacy, or as I like to call it, The Cornfield Paradox. Remember, the internet is a powerful marketing forum, but it’s increasingly crowded. It’s not enough to just create your infographics video; you have to promote it. Here are a few ideas:

  • Upload your video to a hosting platform like YouTube or Vimeo.
  • Share your video on social media platforms, and upload it natively to any platforms that will allow it.
  • Create a blog post on your website and embed your video. Include a written transcript of any audio components.
  • Email your new video to your marketing list.

Now you know how to create an infographic video. If you would like expert help with your content creation, or you’re totally sold on the value of video infographics but may not fancy creating them yourself, get in touch to discuss your needs and we’ll come up with a genius plan for the perfect video infographics.

When you want to design and execute the most successful content marketing strategy, adding video to the mix is a must. Video content gives you a dynamic, engaging platform to tell your brand’s story, grow a loyal audience, and drive conversions. Since video-related traffic will make up 82 percent of all consumer internet traffic by 2021, the sooner you master video, the better chance you’ll have of attracting your fair share of those views.

While shooting quick videos and sharing live video content on social media are both relatively straightforward, you’ll need a separate set of tools and resources to create data-driven video content. Learn how to create video infographics and how this type of content can help you achieve your content marketing goals.

How to Create Video Infographics

1. Know Your Purpose and Your Audience

Video infographics can be fun to develop and share, and video can drive better results than written content can. However, you can’t use video infographics effectively without having a clear understanding of your goals and your target audience.

The first step in learning how to create video infographics is to reflect on who you want to watch your video infographic. Whether you reach out to the audience that your brand typically appeals to or you want to connect with a different segment, think through the demographics, interests, and style of your target audience.

Next, consider your primary reason for creating a video infographic. Whether you want to improve brand awareness, establish authority in your industry, drive website traffic, or generate qualified leads, your marketing goals will affect how you develop the video and shape the story. Your objectives will also impact the video’s call to action (CTA) and the way you encourage your audience to connect with your brand.

2. Write an Outline and Collect Data

Once you’ve decided on the basics, it’s time to start searching for a story. While you could tell a story about a virtually endless list of topics, it’s always in your best interest to create video infographics that are relevant to your brand and that will resonate with your audience. Consider creating content around a major change within your company, an important event in the near future, key industry trends, or other topics that will appeal to your audience.

After deciding on a topic and creating a rough outline of what you want to cover, plan plenty of time for research. All infographics rely on data-driven stories, and video infographics are no different. If you’re planning to share a brand-focused story, you might do interviews, conduct surveys, or complete a case study in-house. If you’re planning to tell an industry-specific story, you might do market research, conduct focus groups, or reference studies to get pertinent data.

If you don’t have the time or resources to perform original research, consider sourcing data from public datasets instead. The United States government provides a wide array of datasets on climate, health, science, energy, and many more topics via Data.gov. Google Public Data Explorer offers easy access to data from global organizations such as the World Economic Forum, the World Trade Organization, the United Nations, the Organization for Economic Cooperation and Development, and many more. Amazon Web Services offers high-level datasets on machine learning, geospatial research, environmental science, and more.

3. Develop a Narrative and Create a Storyboard

Image via Flickr by eelke dekker

After collecting and analyzing data, you’re bound to have a better idea of the story you want to tell. Work your data into the outline you created and start to develop a script for your video. Even if you aren’t planning to include spoken components or voiceovers in the video infographic, the script should include the main points of the story and clarify the narrative arc.

Since images are such important components of any video, you’ll want to create a storyboard, too. Taking this step enables you to visualize how images and graphics will flow together over the course of the video infographic. A storyboard can also help you spot missing images or identify a need for more visual content to keep the narrative moving along.

4. Use a DIY Video Infographic Creation Tool

After creating a storyboard and writing a script, you’ll be ready to start making your video infographic. Consider your design skill level, budget, and style to decide on one of the most popular DIY video infographic tools.

Adobe After Effects

For years, Adobe After Effects has been the gold standard for video creation, and it’s still a popular platform for creating video infographics. To use this program effectively, you’ll need to create graphics, still images, charts, and maps separately, preferably in Adobe programs like Photoshop or Illustrator, and then import them into After Effects. There, you can add animation effects and dynamic components to bring your video infographic to life. You can also add narration and music to complete the piece.

Adobe Spark

If you’re looking for a professional tool without the relatively high learning curve of Adobe After Effects, try Adobe Spark. While After Effects might require days of training and testing, Spark Video enables you to complete a video within a few minutes. With Spark Video, you can add still photos, premade video clips, icons, and charts to create an engaging video infographic. This platform pulls all of your individual components together in a sleek package, and it even offers a selection of professional soundtracks.

Animaker

Video infographics can have many different looks, and Animaker specializes in helping you create animated versions. With this user-friendly program, you can use premade templates, characters, icons, and graphics to tell your story through engaging animations. To showcase your data, you can also use Animaker’s extensive library of maps, charts, and graphs, which number in the thousands. Simply design each scene according to your script, stitch them together with transitions, change the timing, and add background music.

Biteable

Getting started with Biteable is easy, thanks to the numerous video infographic templates this platform offers. With Biteable, you can add a full range of graphic and icons to tell your story, along with custom text colors and fonts. You can also take advantage of the unique timeline tools to help viewers understand chronology or highlight research using the platform’s user-friendly graphs, maps, and other data visualization tools. Use Biteable’s how-to tools to add even more educational content to your video infographics.

Canva

While Canva doesn’t yet offer full video creation tools, this popular graphic design platform does have a basic animation tool. To take advantage of this option, simply use a Canva template to create a graphic using images and text. Then save the design as an animation and choose one of the half-dozen animation options to bring it to life. Most animation options last for just a second or two, but you can import them into another video infographic platform to get even more use out of them.

GoAnimate

To add some of the sleekest DIY animations you can imagine to your content, try GoAnimate. This user-friendly platform allows you to choose from over 10,000 components, including figures, industry icons, charts, graphs, and much more. Virtually every element is animated, so you can easily add movement and visual interest to your video infographic. Adding your own voice-overs and audio clips is also easy, and you can even set the animated characters to lip-sync along with your message.

GoAnimate makes branding a breeze, as you can create and save your company’s color palette. Once you’re satisfied with the final product, you can download the high-definition mp4 file to upload to your website or export it directly to your preferred social network.

Moovly

If Canva’s platform doesn’t add quite enough animation to your content, Moovly takes things to the next level. With this cloud-based platform, you can upload your own video clips, images, and audio content or choose from over a half million images, icons, photos, and sounds. Once you’ve created your video, you can tie everything together with added animation capabilities. Moovly allows publication to your website, YouTube, and other social media platforms, and you get a 30-day period to try the full service for free.

Promo

This video editing service from Slidely allows you to source premium premade footage and music to tell your data story. Browse the extensive library to find the right clips and audio accompaniment, then stitch them together to create a narrative. While some tools offer basic functionality free of charge, Promo charges a subscription fee. You can, however, download, publish, and retain your rights to the video after your subscription ends.

Renderforest

If you don’t have the resources to create your own original video or image content, Renderforest offers an easy solution. Start by selecting a video infographic template, and then browse the library to find video clips and animations that can tell your story. You’ll find dozens of options that specialize in the technology and marketing industries, making Renderforest a good option for video infographics about social media, email marketing, or web development. You can make the finished product your own by adding text, graphics, and background music.

Rocketium

When you’re looking for a fast, easy video platform that produces impressive results, Rocketium could be a smart solution. This platform claims to help users develop Buzzfeed-style videos in less than five minutes, thanks to a comprehensive suite of ready-to-use templates. Simply choose a template that works for your brand, add images and video, and work in text or captions to increase usability. Rocketium allows you to add background music or voiceovers, too. Rocketium offers intelligent resizing for sharing on various social platforms, making this service even more useful.

Typito

Considered the Canva of video creation, Typito specializes in drag-and-drop video production. You’ll start by uploading your own video clips and images, and then you’ll use premade templates to lay out each element. You can even upload animations produced in Canva. Add overlay titles and your choice of music to give the whole video a professional sheen.

Outsource Video Infographics

While DIY tools make it possible for anyone to make a video infographic, the process can be time-consuming and resource-intensive. Whether you’re stuck on the ideation step, the research part, or the creative component, outsourcing this aspect of content creation can ensure that you’re able to develop a high-quality video infographic on your desired timeline and according to your budget.

Hiring the experienced team at CopyPress to create video infographics is a smart way to outsource this piece of your content marketing strategy. When you work with CopyPress, not only will you get help with developing a unique idea that helps you connect with your target audience, but you’ll also have an experienced team working for you every step of the way. From research assistance to scriptwriting to video infographic production, the CopyPress team can handle every step, ultimately delivering a professional product that helps you achieve your marketing goals.

Publish and Share Your Video Infographic

No matter which tool or strategy you use to create your video infographic, you’ll want to share it widely once it’s published. Unlike simpler content types, which you might simply share with your social media followers or your email subscribers, a video infographic requires a comprehensive promotional strategy.

First, devise a series of blog posts that introduce the video, expand on the most compelling aspects, and help guide viewers toward your intended goal. Next, share both the video infographic and any related blog content on your social platforms and via your email list. To expand your reach, encourage your audience to share, especially on social media, where you can include a compelling call to action in the post copy.

Include influencers and important industry figures in your outreach efforts, too. Connect with influencers and site owners by email, encouraging them to view your video infographic and share it with their audiences. Consider pitching guest posts to high-traffic sites in your industry to create additional opportunities for video features and link building.

As you share your video infographic far and wide, track your links and monitor your results to make sure you’re achieving your goals. Since you probably won’t be able to stop after creating just one video infographic, you’ll want to repeat your successful promotional strategy or tweak it to improve results for future video infographic campaigns.