White Papers

A white paper is a report from a company or agency that details a complex problem it or one of its clients faces. They’re most popular with B2B organizations and used for both internal and marketing purposes. Similar to eBooks, copy and design work together to produce the best white papers.

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White Papers

White Paper Writing and How To Pick The Best Topic

A white paper is an in-depth document written about a particular subject, and white paper writing is a task often shrouded in misconceptions...

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glasses sitting on top of an open notebook
White Papers White Paper Writing and How To Pick The Best Topic

A white paper is an in-depth document written about a particular subject, and white paper writing is a task often shrouded in misconceptions and mystery. Though they make very strong pieces of content for your marketing campaign, they often take a lot of time and require a...

30 May 2022

two papers depicting information sit on a desk next to a computer
White Papers 11 Steps For Finding White Paper Topic Ideas (With Examples)

White papers are powerful tools for a content marketing campaign. They provide your target audience with insightful information while positioning you as a thought-leader in your industry. If you’re trying to create content that showcases your company’s experience in the industry, it’s important to find excellent white...

26 Mar 2022

A business meeting in a conference room where a marketing team is discussing how to market white papers
White Papers How to Market White Papers

In this article…  Create a Catchy Title Incorporate Solid Writing Include Interactive Content Develop a Landing Page Keep It Simple Know Where to Distribute Make It Social Lean on Your Network   From IT to health care to consulting, businesses in a variety of sectors rely on...

21 May 2018

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