White Papers
A white paper is a report from a company or agency that details a complex problem it or one of its clients faces. They’re most popular with B2B organizations and used for both internal and marketing purposes. Similar to eBooks, copy and design work together to produce the best white papers.
Designing Your White Paper: A Comprehensive Guide
White papers are valuable tools for companies to share the worth of their service or product with customers. But they’re not like other...
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A white paper is an in-depth document written about a particular subject, and white paper writing is a task often shrouded in misconceptions and mystery. Though they make very strong pieces of content for your marketing campaign, they often take a lot of time and require a...
30 May 2022
White papers are powerful tools for a content marketing campaign. They provide your target audience with insightful information while positioning you as a thought-leader in your industry. If you’re trying to create content that showcases your company’s experience in the industry, it’s important to find excellent white...
26 Mar 2022
White papers are valuable tools for companies to share the worth of their service or product with customers. But they’re not like other pieces of written content, so their format and design can be a little tricky to get right. That’s why this guide is here to...
27 Feb 2020
In this article… Create a Catchy Title Incorporate Solid Writing Include Interactive Content Develop a Landing Page Keep It Simple Know Where to Distribute Make It Social Lean on Your Network From IT to health care to consulting, businesses in a variety of sectors rely on...
21 May 2018