KPI-focused content marketing means using data to drive decisions.

How To Hit Your Content Goals

CopyPress can help you build a plan that exceeds your content goals.

Achieving a Breakthrough in Content Marketing

Content marketing success starts with clear goals and metrics. Hitting your goals and content metrics with Key Performance Indicators (KPIs) is essential for your campaigns. That’s why we work with you to understand your content goals. We create meaningful metrics to show how your campaigns perform. Whatever your content goals or KPIs are, we can build a campaign to achieve them.

How Your Data Leads the Way

We use our own software called Thematical to help build your campaign data and insights. This helps create better KPIs for you. Thematical can target your campaigns, find “low-hanging fruit” keywords and content topics, and help to measure the results of each one. This gives you valuable data on the success of your campaign that you can share across your company.

Our proven process also saves you time and money. You gain meaningful reports with your campaign data at your fingertips. No more wading through heavy data sets trying to compile your own analytics!

Frequently Asked Questions

Let's get started!

Are all of my content KPIs achievable?

We analyze the content you’re targeting to help you build a campaign that reaches and exceeds your goals. As part of the process, we discuss the content opportunities you could target. We then show you how to achieve your content goals and measure your campaign’s performance.

What is Thematical?

Thematical is CopyPress’ own content and keyword research tool. It uses insights and machine learning to build keyword and content topic clusters. We use these to get base ideas for content and strategy. This allows us to target content areas that achieve your goals with less effort. Targeting content this way helps you find data insights that can serve as the foundation for your campaigns.

How do you know which KPIs achieve results?

During campaign creation, we can give advice about the best KPIs for your business and performance metrics. For example, you may target website visitors you’d like to convert to paying customers. We can discuss how to achieve these goals throughout the process.

What areas of content marketing can CopyPress help me with?

We can help you to create any type of content as part of your content marketing campaign. The CopyPress team always looks at your content goals to understand what you’re trying to achieve. Then we can suggest the best type of content to fit. If you already know exactly what you need, then we’re ready to help! We offer many types of content, including:

  • Blog posts
  • Product descriptions
  • Resource articles 
  • eBooks
  • White papers
  • International articles
  • Infographics 
  • Custom illustrations

 

If you’re ready to create effective content marketing, set up a call with our strategy team to get started!