Understanding The Content Marketing Pyramid

Recognizing how different types of content work together to build your brand and move prospects through the buying cycle is vital to developing an effective content marketing strategy. Some types work better than others for attracting and engaging your best customers, but each content type you use will ultimately align with the larger marketing funnel.

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What's in the eBook?

CopyPress CEO, Dave Snyder, discusses the four main types of content and how they fit into a broader marketing funnel to attract and engage your audience. Get a deeper look at how and why audiences search for information and engage with content online and how to apply these insights to your content strategies.

Topics discussed:
  • What the content pyramid is and the types of content it covers.

  • When and where to use each type of content in your marketing strategy.

  • What the value of evergreen content is and where to use sales pages.

  • How to establish your brand as an expert and topical authority in the industry.

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Meet the author!

Hi, I'm

Dave Snyder

With 15+ years of experience developing high-level SEO, social media, and content marketing campaigns, Dave has built CopyPress to be one of the most trusted content companies online working with brands like Car and Driver, Career Builder, and Indeed.

He’s helped companies scale multi-million dollar content budgets, developed organic SEO campaigns that drive millions of website visitors per month, and worked with agencies to increase revenue by expanding their content offerings.

Dave also specializes in building MarTech stacks that meet each company’s unique needs, including building customized workflow and data solutions.

Presented by CopyPress

CopyPress is excited to provide you with expert marketing advice and services!

Your fractional content marketing agency
Your fractional content marketing agency

As a fractional content marketing agency, CopyPress provides full-service solutions to businesses and agencies across many industries, including recruitment, health care, tech, finance, and more.

Bolt-on solutions

Have you ever been between a rock and a hard place, where you need a full content marketing team but lack the resources to hire and train one?

That's what CopyPress does!

We offer a full bolt-on team of content specialists, project managers, and creatives to build, launch, and manage content campaigns.

Content Create

With Content Create, CopyPress empowers your content strategy with a unique blend of human talent and AI/ML planning software to scale your content production, build a strategy that generates lasting results, staff and manage your creative team, and execute sustainable marketing campaigns.

Authority Builder

Authority and expertise help consumers make decisions, improve organic search traffic, and drive brand recognition. Authority Builder by CopyPress helps you reap all the rewards of scaling authority-driven content, without all of the headaches.

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