MARKETING EBOOKS |

Establishing Authorship and Authority for Successful Content Marketing

The future of content is being affected by AI, but large language models are a jack of all trades and a master of none. And with AI now a part of the playing field, it’s more important than ever to create transparency around who’s publishing content online.

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What's in the eBook?

Learn to establish authorship through your content and build lasting authority to position your brand as an industry expert. Then, leverage this authority to create an effective content marketing strategy that supports your overall goals.

Topics discussed:
  • How authority and authorship play a role in SEO.

  • How to transform expertise into quality content.

  • How to plan an outreach strategy to collaborate with other experts.

  • How to build an effective strategy for creating authority-driven content at scale.

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Meet the author!

Hi, I'm

Dave Snyder

With 15+ years of experience developing high-level SEO, social media, and content marketing campaigns, Dave has built CopyPress to be one of the most trusted content companies online working with brands like Car and Driver, Career Builder, and Indeed.

He’s helped companies scale multi-million dollar content budgets, developed organic SEO campaigns that drive millions of website visitors per month, and worked with agencies to increase revenue by expanding their content offerings.

Dave also specializes in building MarTech stacks that meet each company’s unique needs, including building customized workflow and data solutions.

Presented by CopyPress

CopyPress is excited to provide you with expert marketing advice and services!

Your fractional content marketing agency
Your fractional content marketing agency

As a fractional content marketing agency, CopyPress provides full-service solutions to businesses and agencies across many industries, including recruitment, health care, tech, finance, and more.

Bolt-on solutions

Have you ever been between a rock and a hard place, where you need a full content marketing team but lack the resources to hire and train one?

That's what CopyPress does!

We offer a full bolt-on team of content specialists, project managers, and creatives to build, launch, and manage content campaigns.

Content Create

With Content Create, CopyPress empowers your content strategy with a unique blend of human talent and AI/ML planning software to scale your content production, build a strategy that generates lasting results, staff and manage your creative team, and execute sustainable marketing campaigns.

Authority Builder

Authority and expertise help consumers make decisions, improve organic search traffic, and drive brand recognition. Authority Builder by CopyPress helps you reap all the rewards of scaling authority-driven content, without all of the headaches.

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