Content Marketing

How to Analyze Your Content and Craft a Winning Strategy for 2023

Content analysis is an essential process in content marketing. It gives you a way to monitor campaign success and find gaps in your strategy. But knowing where to start with your analysis—and then planning a winning strategy around it—takes thought, research, and effort. To help you get your content analysis off the ground, we’re offering a free guide that walks you through planning and starting the process.

Get expert insight from CopyPress’s Director of Content Analysis, Jeremy Rivera, on important topics, including:

  • The difference between a competitive analysis and gap analysis
  • The differences between direct and indirect competitors in content marketing
  • What it means to have website authority and how to improve yours
  • How to see and measure the ROI from your content efforts
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Find Out How To Run Your Analysis and Use the Data

Before you even dive into analysis and strategy, it’s important to understand the different types of analysis you’ll explore throughout the process. There’s no one-size-fits-all approach to running a content analysis, which makes it a challenge to know where to begin. But once you understand what information you’re looking for and how to use it, the content analysis process becomes easier. Luckily, this guide shows you how to analyze your brand’s and competitors’ content and use the data to craft a better marketing strategy for your business.

Continue reading to learn more!

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