How To Analyze Your Content and Craft a Winning Strategy

Content analysis is an essential process in content marketing. But there’s no one-size-fits-all approach to running a content analysis, which makes it hard to know where to start. With expert insights and practical advice from CopyPress’s Jeremy Rivera, this guide gives you the tools you need to dive into an in-depth analysis of your content marketing performance.

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What's in the eBook?

Learn how to run an in-depth content marketing analysis by tapping into the different methods of assessing performance — from competitors to SEO. Then, learn how to leverage this data to find the best opportunities to improve your content, establish authority, and generate results with your strategies.

Topics discussed:
  • The difference between a competitive analysis and gap analysis.

  • The differences between direct and indirect competitors in content marketing.

  • What it means to have website authority and how to improve yours.

  • How to see and measure the ROI from your content efforts.

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Meet the author!

Hi, I'm

Jeremy Rivera

With over 17+ years in SEO, Jeremy Rivera has worked with enterprise level companies and literally hundreds of small businesses in dozens of industries. His skills have been used at nationally recognized SEO SaaS companies, SEO agencies and multiple years of running his own freelance consulting business.

He specializes in building SEO forecasting models, understanding how data and software can augment SEO campaigns and how to help overcome technical SEO challenges to supercharge SEO outcomes.

Presented by CopyPress

CopyPress is excited to provide you with expert marketing advice and services!

Your fractional content marketing agency
Your fractional content marketing agency

As a fractional content marketing agency, CopyPress provides full-service solutions to businesses and agencies across many industries, including recruitment, health care, tech, finance, and more.

Bolt-on solutions

Have you ever been between a rock and a hard place, where you need a full content marketing team but lack the resources to hire and train one?

That's what CopyPress does!

We offer a full bolt-on team of content specialists, project managers, and creatives to build, launch, and manage content campaigns.

Content Create

With Content Create, CopyPress empowers your content strategy with a unique blend of human talent and AI/ML planning software to scale your content production, build a strategy that generates lasting results, staff and manage your creative team, and execute sustainable marketing campaigns.

Authority Builder

Authority and expertise help consumers make decisions, improve organic search traffic, and drive brand recognition. Authority Builder by CopyPress helps you reap all the rewards of scaling authority-driven content, without all of the headaches.

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