How To Analyze Your Content and Craft a Winning Strategy
Content analysis is an essential process in content marketing. It gives you a way to monitor campaign success and find gaps in your strategy. But knowing where to start with your analysis — and then planning a winning strategy around it — takes thought, research, and effort. To help you get your content analysis off the ground, use this free guide for planning and starting the process.
Get expert insight from CopyPress’s Director of Content Analysis, Jeremy Rivera, on important topics, including:
- The difference between a competitive analysis and gap analysis.
- The differences between direct and indirect competitors in content marketing.
- What it means to have website authority and how to improve yours.
- How to see and measure the ROI from your content efforts.
Learn How To Run Your Analysis and Leverage the Data
Before you even dive into analysis and strategy, it’s important to understand the different types of analysis you’ll explore throughout the process. There’s no one-size-fits-all approach to running a content analysis, which makes it challenging to know where to begin.
But once you understand what information you’re looking for and how to use it, the process becomes easier. And this guide shows you how to do it and how to use it to craft a better content marketing strategy for your business.
