In 2018, Lands’ End was looking for compelling product descriptions to drive people to their e-commerce site. But they were having trouble scaling their content production to meet their demands, as well as their goals.
Scaling your content production at a moment’s notice is almost never a possibility in-house. That’s especially true when you don’t already have a team of creatives ready to help. Luckily, when you pair with a company like CopyPress, you have a team of over 2,757 writers and editors ready to tackle the job.
Learn how we scaled Lands’ End content production and created over 2,000 pieces of SEO content that ranked for valuable SERPS and boosted the company’s marketing campaign.
Want to learn even more about scaling your production up or down? Download our free eBook on the Pitfalls of Scaling Enterprise Content. Learn the best ways to tackle a rapid expansion and how to best prepare for growing pains.
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