The Pitfalls of Scaling Enterprise Content
As more companies start to see the value of content marketing, the pressure is on to scale up production and keep up with your competition. Any time you have this type of rapid expansion, you are bound to have growing pains. Overall, we see the following three common themes:
- Companies lack the internal resources to produce large-scale quality content.
- Departments are expected to maintain the same KPIs despite their change in size.
- Managers struggle to keep a steady flow of on-topic on-brand content.
Discover the top nine issues clients bring to us when failing to scale their enterprise content and how we suggest solving them.
The Challenges of Scaling Enterprise Content
Often, when it comes to scaling your content needs, your clients who began writing product descriptions, are now asked to produce daily blog posts and weekly videos. As a result of scaling to your needs, content strategies grow out of control. Exhausted content managers come to us with pages full of low-quality content, and they wonder why they’re not seeing the same ROIs as before. Learn about the top nine issues clients bring to us in the following eBook.
