Why Should You Have a Style Guide?

Creating content without a style guide can result in inconsistency across platforms. But with the structure these frameworks provide, you can save your team time and effort when connecting content across your marketing channels — and when working with a diverse team of creatives.

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What's in the eBook?

If you haven’t quite nailed down your brand’s style and tone, you'll want to download this free guide. In it, you’ll discover why a style guide is critical for establishing your brand’s unique voice and how this valuable resource ensures content stays consistent across your brand’s messaging.

Topics discussed:
  • What elements a style guide covers and how to determine what to include in yours.

  • How your brand and creative teams will benefit with a better developed framework for your marketing messages.

  • How to ideate, plan, and integrate a complete style guide for your brand’s content marketing strategy.

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Meet the author!

Hi, I'm

Dave Snyder

With 15+ years of experience developing high-level SEO, social media, and content marketing campaigns, Dave has built CopyPress to be one of the most trusted content companies online working with brands like Car and Driver, Career Builder, and Indeed.

He’s helped companies scale multi-million dollar content budgets, developed organic SEO campaigns that drive millions of website visitors per month, and worked with agencies to increase revenue by expanding their content offerings.

Dave also specializes in building MarTech stacks that meet each company’s unique needs, including building customized workflow and data solutions.

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