How to Create Effective Titles and Headlines

Are your titles and headlines falling short? You could have engaging content, but no one will click to read it if a boring title gets in the way. Learn how to create compelling headlines and titles for your content to grab attention, spark interest, and encourage readers to click.

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What's in the eBook?

Explore what it takes to create effective titles and headlines that will pique readers’ curiosity and encourage them to engage with your content. This guide covers a simple process for ideating and crafting compelling headlines, giving you the tools you need to level up your content game.

Topics discussed:
  • What the basics of a headline are and best practices for creating effective ones.

  • How to use common tools and formulas to create titles and headlines.

  • How to research existing content and adjust your headlines before publishing.

  • How to brainstorm compelling hooks.

  • How to tailor your headlines to match your audience.

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Meet the author!

Hi, I'm

Dave Snyder

With 15+ years of experience developing high-level SEO, social media, and content marketing campaigns, Dave has built CopyPress to be one of the most trusted content companies online working with brands like Car and Driver, Career Builder, and Indeed.

He’s helped companies scale multi-million dollar content budgets, developed organic SEO campaigns that drive millions of website visitors per month, and worked with agencies to increase revenue by expanding their content offerings.

Dave also specializes in building MarTech stacks that meet each company’s unique needs, including building customized workflow and data solutions.

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