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Every page, paragraph, and pixel on an e-commerce website needs to cater to the customer. Minor details, such as vague product descriptions or lengthy checkout forms, can frustrate buyers and send them to your competitors.
Follow the process outlined in this white paper to evaluate the effectiveness of your e-commerce website and look for ways to optimize the user experience to appeal to your customers and grow your sales.
If you’d like to leave content production (and the optimization of user experience!) to the pro’s at CopyPress, schedule a discovery call today!
Shoppers continue to look for e-commerce solutions for their buying needs, even opting to buy from unknown brands if it means they don’t have to drive to a store to buy something in person. Below are three trends proving how valuable an optimized e-commerce website is to your brand.