Content marketing is one of the most critical components of an effective digital marketing strategy, and with the growing trend towards generating quality content, there has never been a better time to get into the content marketing game!

This whitepaper is for new and old entrepreneurs, start-ups and maturing businesses, and anyone who uses their website to generate business.

This whitepaper takes a holistic approach to understanding content marketing. It covers basics like:

  • Setting goals and KPIs
  • Web-usability
  • Content development

As an entrepreneur, it is critical that you not just understand how to create incredible marketing content, but that you also know how to measure and iterate it. This guide shows you all of that and more!

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